{"title":"Best-Selling Perfumes 2026: Sales Data & Rankings","source":"https://www.scento.com/blog/best-selling-perfumes-2026-statistics","creator":"Scento","license":"https://creativecommons.org/licenses/by/4.0/","citation":"Scento (2026). Best-Selling Perfumes 2026: Sales Data & Rankings. https://www.scento.com/blog/best-selling-perfumes-2026-statistics","dateModified":"2026-10-08T09:19:08.623Z","tables":[{"index":1,"name":"Who claims the top spot: best-selling perfume claims, 2025–2026","columns":["Perfume","Claim","Scope","Source"],"rows":[{"Perfume":"Dior Sauvage","Claim":"World's best-selling men's fragrance","Scope":"Worldwide, 2025","Source":"LVMH 1"},{"Perfume":"Dior Sauvage","Claim":"Top men's fragrance franchise","Scope":"United States, 2026","Source":"Circana via WWD, 25 Aug 2026 10"},{"Perfume":"YSL Libre, Lancôme La Vie est Belle, Prada Paradoxe","Claim":"Top three women's fragrances","Scope":"Worldwide, 2025","Source":"L'Oréal 2"},{"Perfume":"Valentino Uomo","Claim":"Second men's fragrance franchise","Scope":"United States, 2026","Source":"Circana via WWD, 25 Aug 2026 10"},{"Perfume":"Kayali Yum Boujee Marshmallow","Claim":"Top fragrance at Sephora","Scope":"Sephora, January–August 2025","Source":"YipitData via Beauty Independent, 8 Oct 2025 11"},{"Perfume":"Versace Woman Eau de Parfum","Claim":"Best-selling feminine fragrance","Scope":"Boots UK, 2025","Source":"Mirror, 6 Dec 2025 12"}]}]}