{"title":"Celebrity Fragrance Statistics: Sales, Hits & Decline","source":"https://www.scento.com/blog/celebrity-fragrance-statistics-2026","creator":"Scento","license":"https://creativecommons.org/licenses/by/4.0/","citation":"Scento (2026). Celebrity Fragrance Statistics: Sales, Hits & Decline. https://www.scento.com/blog/celebrity-fragrance-statistics-2026","dateModified":"2026-10-08T09:19:10.394Z","tables":[{"index":1,"name":"Celebrity fragrance sales milestones, 1991–2025","columns":["Celebrity / scent","Licensee","Milestone","Year","Source"],"rows":[{"Celebrity / scent":"Elizabeth Taylor, White Diamonds","Licensee":"Elizabeth Arden, now Revlon","Milestone":"$1.5B+ cumulative","Year":"By 2018","Source":"Business of Fashion 1"},{"Celebrity / scent":"Paris Hilton, fragrance line","Licensee":"Parlux","Milestone":"$2B+ across 30+ launches (company figure)","Year":"2004–2025","Source":"Parlux 2"},{"Celebrity / scent":"Jennifer Lopez, fragrance line","Licensee":"Coty","Milestone":"Nearly $2B, 18 scents in a decade","Year":"To 2015","Source":"WWD 5"},{"Celebrity / scent":"Jennifer Lopez, Glow","Licensee":"Coty","Milestone":"$120M in 9 months","Year":"2002","Source":"Billboard 6"},{"Celebrity / scent":"Ariana Grande, fragrance line","Licensee":"Luxe Brands","Milestone":"$1B+ retail (company figure); $150M by December 2017","Year":"2024","Source":"Luxe Brands 34"},{"Celebrity / scent":"Britney Spears, Curious","Licensee":"Elizabeth Arden","Milestone":"~$100M in year one; $300M and 10M units across the franchise by May 2006","Year":"2004–2006","Source":"Fortune; WWD 89"},{"Celebrity / scent":"Beyoncé, Heat","Licensee":"Coty","Milestone":"$400M+","Year":"2010–2013","Source":"Billboard 6"},{"Celebrity / scent":"Taylor Swift, Wonderstruck","Licensee":"Elizabeth Arden","Milestone":"≥$50M at retail (industry estimate); $27M in the US in 2013","Year":"2011–2013","Source":"WWD; Euromonitor via Financial Post 1712"},{"Celebrity / scent":"Justin Bieber, Someday","Licensee":"Launched independently; line acquired by Elizabeth Arden in 2012","Milestone":"$39M, #1 women's department-store fragrance (Billboard); $75M (WWD)","Year":"2011","Source":"Billboard; WWD 675"},{"Celebrity / scent":"Billie Eilish, Eilish","Licensee":"Parlux","Milestone":">$60M in year one (projection); +30% in 2025","Year":"2021–2025","Source":"WWD 1810"},{"Celebrity / scent":"Sabrina Carpenter, Sweet Tooth","Licensee":"Scent Beauty","Milestone":">$100M global retail (company claim); $11M US sales (YipitData)","Year":"2025","Source":"Glossy 11"}]}]}