{"title":"Men's Fragrance Statistics 2026: Market, Buyers, Prices","source":"https://www.scento.com/blog/mens-fragrance-statistics-2026","creator":"Scento","license":"https://creativecommons.org/licenses/by/4.0/","citation":"Scento (2026). Men's Fragrance Statistics 2026: Market, Buyers, Prices. https://www.scento.com/blog/mens-fragrance-statistics-2026","dateModified":"2026-10-08T09:19:11.766Z","tables":[{"index":1,"name":"US mass-market fragrance sales by gender, 52 weeks to 22 February 2026","columns":["Category","Dollar sales","Change","Average price per unit","Price change"],"rows":[{"Category":"Women's fragrances","Dollar sales":"$3,483.7M","Change":"+19.2%","Average price per unit":"$19.52","Price change":"−0.6%"},{"Category":"Women's perfumes, colognes and body powder","Dollar sales":"$2,868.9M","Change":"+16.5%","Average price per unit":"$20.70","Price change":"−2.2%"},{"Category":"Women's gift packs","Dollar sales":"$614.8M","Change":"+33.9%","Average price per unit":"$15.43","Price change":"+9.1%"},{"Category":"Men's fragrance (incl. shaving lotion)","Dollar sales":"$1,391.0M","Change":"+8.2%","Average price per unit":"$17.71","Price change":"+6.5%"},{"Category":"Men's shaving lotion, cologne and talc","Dollar sales":"$1,181.0M","Change":"+6.8%","Average price per unit":"$18.35","Price change":"+8.2%"},{"Category":"Men's gift packs","Dollar sales":"$210.0M","Change":"+16.6%","Average price per unit":"$14.80","Price change":"−0.1%"}]}]}