{"title":"German Niche Perfume Brands & Market Statistics 2026","source":"https://www.scento.com/blog/niche-perfume-statistics-german-edition-2026","creator":"Scento","license":"https://creativecommons.org/licenses/by/4.0/","citation":"Scento (2026). German Niche Perfume Brands & Market Statistics 2026. https://www.scento.com/blog/niche-perfume-statistics-german-edition-2026","dateModified":"2026-10-08T09:25:27.227Z","tables":[{"index":1,"name":"Fragrance and perfume sales by country, 2025 (Cosmetics Europe)","columns":["Country","Fragrance sales, 2025","Change vs 2024","Share of cosmetics spending","Per person (Scento analysis)"],"rows":[{"Country":"Germany","Fragrance sales, 2025":"€2.144bn","Change vs 2024":"+2.1%","Share of cosmetics spending":"11.9%","Per person (Scento analysis)":"€25.7"},{"Country":"France","Fragrance sales, 2025":"€3.401bn","Change vs 2024":"+3.5%","Share of cosmetics spending":"23.5%","Per person (Scento analysis)":"€49.4"},{"Country":"Spain","Fragrance sales, 2025":"€2.458bn","Change vs 2024":"+9.5%","Share of cosmetics spending":"20.8%","Per person (Scento analysis)":"€50.0"},{"Country":"United Kingdom","Fragrance sales, 2025":"€2.202bn","Change vs 2024":"+1.3%","Share of cosmetics spending":"15.0%","Per person (Scento analysis)":"€31.7"},{"Country":"Italy","Fragrance sales, 2025":"€1.551bn","Change vs 2024":"+7.4%","Share of cosmetics spending":"12.1%","Per person (Scento analysis)":"€26.3"},{"Country":"Poland","Fragrance sales, 2025":"€0.781bn","Change vs 2024":"+8.6%","Share of cosmetics spending":"12.2%","Per person (Scento analysis)":"€21.4"},{"Country":"Netherlands","Fragrance sales, 2025":"€0.701bn","Change vs 2024":"−3.3%","Share of cosmetics spending":"18.4%","Per person (Scento analysis)":"€38.8"},{"Country":"Belgium and Luxembourg","Fragrance sales, 2025":"€0.528bn","Change vs 2024":"+3.1%","Share of cosmetics spending":"21.2%","Per person (Scento analysis)":"€42.0"},{"Country":"Romania","Fragrance sales, 2025":"€0.400bn","Change vs 2024":"+9.7%","Share of cosmetics spending":"17.9%","Per person (Scento analysis)":"€21.0"},{"Country":"Europe (total)","Fragrance sales, 2025":"€17.075bn","Change vs 2024":"+4.8%","Share of cosmetics spending":"15.6%","Per person (Scento analysis)":"—"}]},{"index":2,"name":"Scento Fragrance Index, Europe-wide: niche share and decant sizes, October 2025 to September 2026","columns":["Split","Group","Share of paid decants"],"rows":[{"Split":"Niche or designer","Group":"Niche houses","Share of paid decants":"65%"},{"Split":"Niche or designer","Group":"Designer houses","Share of paid decants":"35%"},{"Split":"Decant size","Group":"2 ml","Share of paid decants":"76%"},{"Split":"Decant size","Group":"5 ml","Share of paid decants":"11%"},{"Split":"Decant size","Group":"8 ml","Share of paid decants":"9.5%"},{"Split":"Decant size","Group":"0.75 ml samples","Share of paid decants":"2.5%"}]}]}