{"title":"Perfume Gifting Statistics 2026: Q4, Sets & Spend","source":"https://www.scento.com/blog/perfume-gifting-statistics-2026","creator":"Scento","license":"https://creativecommons.org/licenses/by/4.0/","citation":"Scento (2026). Perfume Gifting Statistics 2026: Q4, Sets & Spend. https://www.scento.com/blog/perfume-gifting-statistics-2026","dateModified":"2026-10-08T09:19:15.630Z","tables":[{"index":1,"name":"Perfume gifting occasions, US, 2025–2026","columns":["Occasion","Metric","Value","Source"],"rows":[{"Occasion":"Winter holidays 2025","Metric":"Spend per person, all holiday items","Value":"$890.49","Source":"NRF, 16 Oct 2025 11"},{"Occasion":"Winter holidays 2025","Metric":"Spend per person on gifts","Value":"$627.93","Source":"NRF, 16 Oct 2025 11"},{"Occasion":"Holiday Q4 2025","Metric":"US prestige fragrance sales","Value":">$4B (expected)","Source":"Circana 1"},{"Occasion":"Valentine's Day 2026","Metric":"Total spend / per person","Value":"$29.1B / $199.78","Source":"NRF, 27 Jan 2026 12"},{"Occasion":"Mother's Day 2026","Metric":"Total spend / per person","Value":"$38B / $284.25","Source":"NRF, 21 Apr 2026 13"},{"Occasion":"Mother's Day 2025","Metric":"Women's prestige fragrance sales, 3 weeks","Value":">$0.5B (+7%)","Source":"Circana 3"},{"Occasion":"Father's Day 2026","Metric":"Total spend / per person","Value":"$27.9B / $226.58","Source":"NRF 14"},{"Occasion":"Father's Day 2025","Metric":"Men's prestige fragrance sales","Value":">$230M (expected)","Source":"Circana 3"}]}]}