Oud for Greatness

Initio Parfums Privés revolutionizes luxury fragrance through scientific innovation and emotional transformation. Founded in 2015 by visionaries Julien Sprecher and Axel Berrier, this French fragrance house creates 'functional fragrances with scientifically measurable effects' that transcend traditional perfumery boundaries. Each scent is meticulously crafted to unlock personal power and influence mood, behavior, and self-perception. From the iconic Oud for Greatness to the intoxicating Side Effect, Initio's unisex compositions blend mystical allure with modern sophistication. Their Layer Lab concept enables personalized scent experiences, while collections like The Absolutes and Carnal Blends showcase their commitment to bold, transformative olfactory journeys. With exclusive distribution through luxury boutiques and flagship presence on Paris' Rue Saint-Honoré, Initio represents the pinnacle of neo-perfumery, where science meets artistry to create fragrances that don't just smell extraordinary—they transform lives.