New Notes represents a revolutionary approach to modern perfumery, transcending traditional boundaries of gender and convention. Born in Milan from the creative vision of HIC Beauty, this Italian niche house crafts extraordinary Extrait de Parfum that challenge olfactory expectations. Each fragrance is a sensory journey blending the finest natural raw materials with cutting-edge molecules, creating eco-sustainable and gender-fluid compositions that evolve dynamically on the skin. From the captivating citrus-woody sophistication of Akigala Mandarino to the aphrodisiac minimalism of Erotika Minimale, New Notes invites wearers to explore new olfactory territories where art meets ethics, nature embraces technology, and your skin becomes the final, transformative ingredient in these intensely persistent, infinitely sillage-rich creations.