Jo Malone London epitomizes British luxury with understated sophistication and an unconventional sense of style. Founded by Jo Malone in 1990, this quintessentially British fragrance house began with handmade bath oils and evolved into a global luxury lifestyle brand. Each fragrance tells a story rooted in British culture, from blackberries in English hedgerows to traditional afternoon tea at Claridges. The brand pioneered Fragrance Combining™, allowing personal scent customization. Known for signature cream and black packaging, Jo Malone London creates timeless elegance infused with charming wit and whimsy. Celebrity favorites include Meghan Markle and Kate Middleton, cementing its status as the fragrance of choice for modern British royalty and discerning fragrance connoisseurs worldwide.