Hero by Burberry opens with fresh bergamot and black pepper, moves into aromatic juniper, and rests on warm cedarwood from three distinct mountains. Strong yet refined, it speaks of quiet confidence and understated elegance. It feels like riding along a wild coastline at dawn, salt in the air and sunlight breaking over rugged cliffs. A creation of Aurélien Guichard, it captures the spirit of modern masculinity — free, bold, and in harmony with nature.

Launched in 2021