Founded in 1913 by Mario Prada in Milan's prestigious Galleria Vittorio Emanuele II, Prada has evolved from a refined leather goods atelier into the epitome of intellectual Italian luxury. Under Miuccia Prada's visionary leadership since 1978, the house revolutionized fashion through intellectual minimalism, challenging conventions with innovations like the iconic nylon backpack that redefined luxury materials. Prada's avant-garde philosophy combines conceptual depth with understated elegance, creating a distinctive aesthetic that transcends trends. The brand's signature fragrances, including the acclaimed Luna Rossa collection and sophisticated Infusion d'Iris, reflect this intellectual approach to luxury. Through its partnership with L'Oréal, Prada continues to push boundaries in beauty and fragrance. From royal recognition in 1919 to contemporary cultural influence through the Fondazione Prada, this Italian luxury house represents more than fashion—it embodies a philosophy where intellectual rigor meets innovative craftsmanship, consistently challenging what luxury means in the modern world.