Scento Invests €25M to Revolutionize European Luxury Perfume Discovery
Paris-based fragrance technology company announces strategic three-year investment to transform online fragrance shopping across 19 European markets through AI-driven personalization and authenticated supply networks.
Key Highlights:
- Strategic €25 million investment over three years
- Expansion across 19 European markets
- Authenticated supply network with 2,000+ designer and niche fragrance brands
- AI-driven personalization technology and machine learning recommendation algorithms
- Addressing €19 billion European fragrance market (2025) with 2.69% projected annual growth
"Modern consumers don't live that way – our identities, preferences, and daily rituals are fluid. Scento's platform moves beyond traditional retail models to offer olfactory preference mapping, seasonal intelligence, and a discovery-first approach to luxury fragrances."
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About This Announcement
Scento, the Paris-based luxury perfume subscription service, today announced a €25 million strategic investment over three years to revolutionize fragrance discovery across Europe. The investment will focus on authenticated supply network partnerships, AI-driven scent personalization, and next-generation e-commerce infrastructure.
Headquartered at Place Vendôme in Paris, Scento operates across 19 European markets, combining authenticated supply chains with artificial intelligence to personalize perfume discovery. The company claims the world record as the first startup launched at 41,000 feet aboard a private aircraft.
