Introducing perfect intense, the new fragrance from Marc Jacobs. A new icon in the perfect portfolio, perfect intense is a rich, golden, irresistible scent that celebrates unapologetic self-expression. Like the original fragrance that launched globally in july 2020, perfect intense is inspired by marc jacobs’ personal mantra: “I am perfect as I am,” which is symbolized by a tattoo of the word “perfect” on his wrist. An uplifting ode to individuality, perfect intense explores a new facet of self-love, encouraging everyone to celebrate and revel in the powerful beauty of being real, being bold, and being #perfectasiam. The original perfect campaign called for self-love and self-expression. now, perfect intense invites you to share and celebrate your individuality with confidence and cheer. The new print and digital campaign is a joyful illustration of authentic originality - with a touch of golden glamour. Starring an inclusive cast, the imagery features a multitude of talent from differing backgrounds, ages, body types, and genders – all dressed in an eclectic mix of marc jacobs collection and vintage evening wear. Shot in london, renowned fashion photographer Juergen Teller and creative director Katie Grand returned to the Marc Jacobs set, reimagining the campaign in a celebratory, intensified light. The result is a lavish collage of portraits and vignettes that highlight the contrasting beauty of the cast and showcase their unique, distinctive personalities through meaningful #perfectasiam storytelling stills and video. Unabashedly bold with a refined quality, perfumer Domitlle Michalon-Bertier of IFF evolved and intensified the perfect olfactive and created an alluring new companion fragrance that radiates confidence and celebrates originality. Like the original, Perfect Intense is a comforting floral scent but with an unexpected and indulgent twist. Bright daffodil is magnified by the elegance of night blooming jasmine. Golden roasted almonds blend with an abundance of sandalwood creating a warm cocooning finish. Rich and full of texture, perfect intense is a precious yet playful new fragrance. The Perfect Intense design is a chic reinterpretation of the original perfect bottle. Crafted in collaboration with Marc Jacobs himself and featuring an elegant blend of unexpected elements, the weighted glass base is inspired by the femininity and grace of a classic parfum, with domed shoulders and a gilded collar. At the top, the crystal-cut cap is crowned with an extravagant assortment of mis-matched charms redesigned in shades of gold, silver, black, white, yellow, and a dash of cherry red – a nod to the intensified new fragrance offering. inside, the juice is presented in a soft champagne-colored hue, reminiscent of vintage perfumery. Complementary to the bottle, the outer packaging is outfitted in luxe gold, black, and a burst of bright yellow for a timeless feel. The carton contains an original hand-drawn illustration of the perfect intense bottle from new york based artist, jacky blue.
Launched in 2021
