An independent luxury fragrance house established in Mayfair, London by renowned British perfumer Roja Dove. Known as a pioneer of haute perfumery, the brand is widely recognized as one of the world's most luxurious fragrance houses, crafting exquisite scents using only the finest rare materials including Rose de Mai, Jasmine de Grasse, and natural Ambergris. Each fragrance is meticulously created in England with uncompromising attention to quality, precision, and artistry.
An independent luxury fragrance house established in Mayfair, London by renowned British perfumer Roja Dove. Known as a pioneer of haute perfumery, the brand is widely recognized as one of the world's most luxurious fragrance houses, crafting exquisite scents using only the finest rare materials including Rose de Mai, Jasmine de Grasse, and natural Ambergris. Each fragrance is meticulously created in England with uncompromising attention to quality, precision, and artistry.
Apex is like a fruity leather dream! The citrus notes really pop at first, but then you get that deep, rich leather. It’s kind of daring, which I love. Only downside is it might not be for everyone—could be too bold if you prefer softer scents. But man, when it hits, it’s a vibe!
Unique
Strong Projection
Everyday Wear
EJ
Emma J.Verified Purchase
Gender: Female
Age: 55-64
Super Sophisticated!
I cannot get enough of this scent! The mix of mandarin and patchouli is heavenly, making it feel sophisticated yet approachable. It lasts all day on me, which is a huge plus. Not as sweet as Delina, but way more versatile! Perfect for both day and night. Just love it!
Versatile
Long Lasting
Elegant
TN
Taylor N.
Gender: Other
Age: 35-44
Heaven in a Bottle!
Apex is absolutely amazing! The bergamot and amber blend so beautifully. It feels warm and cozy but also fresh. This scent gives off such a rich vibe like you’re wrapped in a soft cashmere blanket. It projects nicely, and I get compliments every time I wear it. Def a staple for any occasion. Highly recommend!
Warm
Elegant
Compliment Getter
CJ
Casey J.
Gender: Prefer not to say
Age: 25-34
A Bold Statement!
Okay, so I wasn't expecting to fall hard for Apex. The rum and leather combo gives it this bold, edgy vibe, while the citrus keeps it fresh. It's definitely not your typical office scent, but damn, it’s perfect for nights out. Lasts for ages too; I can still smell it the next day. Highly recommend if you wanna stand out!
Unique
Strong Projection
Date Night
MF
Morgan F.Verified Purchase
Gender: Other
Age: Over 65
Crisp and Cozy Vibes
Honestly, Apex is super nice! The bergamot and citrus give it such a fresh vibe, but there’s this cozy warmness from the amber and musk that makes it cozy for cooler days. I can definitely see myself wearing this on casual nights out. It has pretty good longevity—like 6+ hours on my skin, but it kinda sits closer to the skin after a while. Also, it's not as heavy as I expected—feels more versatile. Not a total wow moment but definitely enjoyable!
