Paradigme by Prada is an Oriental Woody fragrance for men. This is a new fragrance. Paradigme was launched in 2025. Paradigme was created by Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville. The scent is designed to challenge conventional norms in perfumery, presenting a new perspective on masculinity by blending elements of curiosity, softness, and individuality. Paradigme serves as a counterpart to Prada's Paradoxe for women and is presented in a bottle inspired by the iconic Prada Triangle.
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