Purpose by Amouage opens with bursts of pink pepper and bergamot, softened by the golden glow of frankincense, before settling into vetiver and sandalwood. Confident yet refined, it feels like a journey marked by clarity and quiet strength. It conjures the image of sunlight spilling across desert stone, where warmth meets an endless horizon. Quentin Bisch composed it as a celebration of inner direction, capturing the moment when resolve becomes a way forward.

Launched in 2023