Boss Alive Eau de Parfum by Hugo Boss opens with the lush sweetness of plum and crisp apple, gently wrapped in Madagascar vanilla and a hint of cinnamon. Radiant and assured, it feels like a fragrance that moves with quiet confidence and effortless charm. It evokes the serenity of strolling through orchards at first light, where soft sunbeams dance across fresh leaves. Annick Menardo created it as a tribute to the joy and freedom found in truly living each moment.
Launched in 2020
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