Pure XS by Rabanne is an Aromatic Spicy fragrance for men, launched in 2017. Created by Anne Flipo, Caroline Dumur, and Bruno Jovanovic, it emphasizes the similarity of the words excess and sex in its advertising campaign. The composition is an oriental combination of fresh spices and heated resins and woods, aiming to convey the sensation of skin shivering with desire and burning with pleasure. It's described as a vibrant, magnetic, and fresh oriental with contrasting accords of explosive freshness (ginger, thyme, green vegetal sap) and smouldering sensuality (cinnamon, vanilla, leather-liquor-musk, myrrh dusted with sugar). The lighter-shaped bottle follows the collection's design, colored in dark blues and blacks.
Launched in 2017
