AI is reshaping perfumery by streamlining scent creation, improving ingredient safety, and personalizing fragrance discovery. The tools below tackle challenges like compliance, sustainability, and creativity, making the fragrance industry faster and more precise:
- Philyra by Symrise: Uses 3.5 million formulas to assist perfumers in developing new scents and eco-friendly options.
- Inference Beauty: Helps retailers match shoppers with fragrances using a database of 15,000 scents.
- ScentWise: Matches scents to personal preferences (zodiac, style) with a catalog of 75,000 fragrances.
- Osmo: Focuses on creating new scent molecules and safer ingredients using AI-driven molecular analysis.
- Myrissi by Givaudan: Maps fragrances to emotions and visuals, enhancing scent storytelling.
These tools combine AI with human expertise to modernize the craft of perfumery while addressing consumer demands for sustainability, personalization, and transparency.
Smell in the Age of AI: What Machines Know About Perfume (That We Don’t)
1. Philyra by Symrise
Philyra, created by Symrise, represents one of the most advanced AI tools in the world of modern perfumery. Introduced at the in-cosmetics Global 2026 event in April 2026, this tool acts as a catalyst for creativity, pushing the boundaries of traditional fragrance formulation.
Database Size and Scope
Philyra operates with a vast database that includes 3.5 million legacy formulas and evaluates over 2,000 raw materials across 20 dimensions. This immense resource allows the AI to uncover patterns and suggest combinations that might otherwise remain unexplored. Pierre Gueros, Senior Fine Fragrance Perfumer at Symrise, highlights its role:
"By adding more of an ingredient, proposing an unconventional accord or twisting the fragrance in an unorthodox way, Philyra helps us to discover and explore new olfactive territories. It’s an interactive collaboration between human expertise and AI insights."
This approach bridges human artistry with AI-driven insights, opening doors to new creative possibilities.
Innovation in Fragrance Creation
Philyra’s extensive dataset has transformed the landscape of fragrance creation. It earned the "Best Digital Innovation" award at the Digital Beauty Awards 2023 in Barcelona. A notable milestone came in June 2019, when Brazilian brand O Boticário launched "Egeo on Me" and "Egeo on You", the first fragrances fully designed by AI. For the masculine scent, Philyra proposed an unexpected blend of warm chai latte, cardamom, and fenugreek, resonating strongly with Brazilian millennials.
Sustainability Focus
In 2022, Symrise unveiled Philyra 2.0 with a focus on sustainability. This updated version emphasises biodegradability and the use of renewable ingredients, enabling perfumers to either rework existing formulas into more eco-friendly versions or craft entirely new fragrances using natural components. The AI actively prioritises ingredients with high sustainability ratings, aligning with consumer demand for greener products. This evolution underscores Philyra’s commitment to meeting both creative and environmental goals.
2. Inference Beauty Fragrance Match Technology
Inference Beauty is reshaping how shoppers discover fragrances by using AI-powered personalization. Unlike tools like Philyra, which focus on creating new scents, Inference Beauty serves as a discovery platform for beauty retailers and fragrance brands. This B2B solution helps customers explore a wide range of fragrance options and pinpoint their perfect match across multiple brands. It integrates seamlessly into retail websites with a lightweight JavaScript tool that requires minimal resources, making it an accessible yet powerful personalization engine.
Database Size and Scope
At the heart of Inference Beauty’s system is a vast database of over 15,000 fragrances and 1,000 unique fragrance notes. This allows the AI to go beyond simple brand names and analyze the "olfactory DNA" of each product. Recommendations take into account elements like scent notes, accords, seasonality, fragrance families, longevity, occasion suitability, and price, offering users a tailored experience.
Personalization Features
The technology provides instant matches by analyzing a shopper’s current favorites, making it easy to discover new scents - even across different brands. Interactive visual tools break down scent compositions, helping users navigate complex fragrance profiles more easily. Over time, the platform becomes even smarter, learning from customer ratings, purchase patterns, and interactions to refine its suggestions. Retailers using this tool have seen impressive results, including up to a 34% boost in cart completion rates and a 90% customer return rate within 30 days of a recommendation.
Focus on Ethical Choices
Inference Beauty also addresses the growing demand for clean and ethical products through its "Ingredient Transparency" feature. Shoppers can filter recommendations based on ethical criteria like vegan or cruelty-free certifications. With 68% of consumers actively looking for products that align with these values, the platform builds trust by explaining how and why a fragrance meets specific ethical or ingredient-based preferences. This transparency not only helps users with sensitivities or ethical priorities but also increases their confidence in making a purchase.
3. ScentWise
ScentWise brings a fresh approach to fragrance discovery, tailoring recommendations to fit your lifestyle and personal preferences. Instead of focusing on traditional fragrance families or specific notes, it uses a multi-faceted AI system that considers elements like your music preferences, fashion sense, and even your zodiac sign. With six distinct discovery modes - zodiac, music, style, photo scan, celebrity collections, and an AI-powered expert chat - it creates a highly engaging way to explore scents.
Personalisation Capabilities
One of its standout features is the Photo Style Scan. This tool allows you to upload images, which the AI then analyses for colours, patterns, and textures. The result? A custom scent profile that reflects your personal style and vibe. It’s a modern, identity-driven way to match fragrances to your unique aesthetic.
Database Size and Scope
ScentWise boasts a massive database of over 75,000 fragrances. Each scent is meticulously analysed for its notes, accords, seasonal suitability, user ratings, and price range. This thorough approach provides intelligent search results that go beyond surface-level descriptions. From note breakdowns to longevity and occasion suitability, the platform ensures you have all the information needed to make well-informed decisions. This extensive database also supports recommendations that align with ethical values, making it easier to find scents that match both your personality and principles.
Sustainability Focus
ScentWise takes ethical considerations seriously, using advanced algorithms to track ingredients and highlight clean, cruelty-free, and vegan options. This feature caters to the growing demand for ethical and sustainable products. By analysing the olfactory "DNA" of each fragrance, the platform explains why specific scents are recommended, ensuring transparency in its suggestions. For those prioritising values like veganism or cruelty-free practices, ScentWise simplifies the process of finding fragrances that align with your ethical standards.
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Try Your First Month4. Osmo
Osmo is carving out its own niche in the AI-driven transformation of the fragrance industry by focusing on the creation of entirely new scent molecules, rather than recommending or tweaking existing ones. Since its launch in January 2023, backed by $60 million in Series A funding and another $70 million in Series B, the company has already published more fragrance ingredient patents than the rest of the industry combined.
Innovation in Fragrance Creation
Osmo has developed technology that can turn text or image prompts into detailed fragrance formulas. In March 2025, it unveiled "Generation", a groundbreaking AI-powered fragrance house. This initiative introduced three novel AI-designed ingredients — Glossine, Fractaline, and Quasarine - crafted using its proprietary Olfactory Intelligence technology [9,3].
"We developed olfactory intelligence to give brands more intuitive, data-driven, and creative ways to design fragrances. This isn’t just about making the process faster, but also smarter and more expressive." — Alex Wiltschko, Founder and CEO, Osmo
One notable project was Osmo’s collaboration with The Museum of Pop Culture (MOPOP) in March 2025. Together, they created a signature scent that captured the essence of pop culture, offering visitors a truly unique and memorable way to take their experience home [9,3].
These advancements mark a shift in how fragrances are designed, paving the way for a more innovative and dynamic approach to formulation.
Sustainability Focus
Osmo is also committed to addressing environmental and safety concerns in the fragrance industry. The company focuses on developing safer, eco-conscious scent molecules that meet increasingly stringent global regulations [9,3]. In partnership with the Institute for In Vitro Sciences (IIVS), Osmo has pioneered AI-driven skin irritation assessments, aiming to eliminate the need for animal testing in fragrance safety evaluations.
Leveraging AI to streamline development cycles, Osmo significantly reduces waste from traditional trial-and-error methods. This efficiency not only saves time but also conserves resources, making the process more sustainable and cost-effective [3,4,9].
5. Myrissi by Givaudan
Givaudan’s Myrissi combines AI and neuroscience to translate fragrance composition into visual and emotional dimensions. This tool represents a step forward in how perfumery integrates technology, moving beyond scent formulation to encompass emotional and visual storytelling.
Database Size and Scope
Myrissi is built on over a decade of technological development and supported by 35 years of neuroscience expertise from Givaudan. With insights from more than 25,000 consumer interactions, the tool is designed to decode emotions and align fragrance creation with the psychological profiles of specific audiences.
Innovation in Fragrance Creation
Using its advanced algorithms, Myrissi translates scents into visual mood boards and aligns them with colour palettes that evoke specific emotions. This ensures that both the fragrance and its branding connect deeply with consumer feelings.
"Our AI-powered tool Myrissi™ is where creativity meets science, and will help decode consumer emotions and wants."
- Muriel, Neuroscience Development Manager, Givaudan
By blending data with sensory and emotional understanding, Myrissi is reshaping how fragrances are conceptualized and experienced.
Personalisation Capabilities
As part of Givaudan’s "Well&Be" initiative, Myrissi personalises olfactory experiences to reflect wellbeing themes such as nostalgia, connection, and discovery. This approach aligns fragrance development with emotional archetypes that resonate with consumers.
Feature Comparison
Comparison of 5 AI Tools Transforming the Perfumery Industry
AI tools in fragrance utilize a range of approaches to push boundaries in scent creation and personalization. Below is a comparison of their core functions, database sizes, and standout advantages.
| Tool Name | Primary Function | Database Size | Main Benefit |
|---|---|---|---|
| Philyra (Symrise) | Scent generation & data analysis | Extensive formulas and market data | Creates innovative, market-ready formulas by uncovering hidden patterns in fragrance data |
| Inference Beauty | B2B retail discovery engine | 15,000 fragrances, 1,000 notes | Enhances ROI through data-driven personalization, increasing cart completion rates by up to 34% |
| ScentWise | Multi-modal consumer matching | 75,000 fragrances | Links scents to lifestyle factors like zodiac signs and music preferences using detailed data |
| Osmo | Digital olfaction & molecular prediction | AI-generated molecular insights | Utilizes molecular-level analysis to identify and develop innovative fragrance compounds |
| Myrissi (Givaudan) | Emotion mapping & visual translation | Extensive historical and consumer insights | Connects scent, color, and emotion, enabling richer creative storytelling |
The variation in database sizes highlights the distinct focus areas of each tool. Philyra and Myrissi prioritize depth, utilizing comprehensive formulas and consumer insights to refine their outputs. On the other hand, ScentWise emphasizes a wide-ranging fragrance catalogue to cater to diverse consumer profiles. Inference Beauty stands out with its retail-oriented precision, significantly improving cart completion rates. Osmo takes a unique approach by operating at the molecular level, opening doors to new fragrance possibilities even before physical creation.
This comparison underscores the varied strategic priorities driving AI innovation in the fragrance industry, offering a glimpse into its transformative potential.
Conclusion
Artificial intelligence is reshaping every aspect of the fragrance world, from how scents are crafted to how they are discovered. The tools discussed here - like Philyra’s data-driven approach to formula creation, Osmo’s advances in molecular development, and Myrissi’s emotion-based mapping - highlight the depth of this transformation. These technologies have significantly sped up processes, reducing sample creation to just 48 hours and finalising formulations to less than two months.
But the impact of AI extends far beyond the lab. For both retailers and consumers, it addresses key challenges, such as helping online shoppers find the right fragrance without a physical test. AI-driven recommendation engines are changing how people engage with and select perfumes online, making the experience more intuitive and interactive. As Rachel Goalby, CMO of The Fragrance Shop, explains:
"Implementation of AI can be costly, but long-term, AI offers faster-to-market innovation, reduces costs, waste and risk, and enables higher profits".
Additionally, the growing trend of scent wardrobes - personalised collections designed for different moods, seasons, and occasions - reflects how consumer preferences are evolving alongside these technological advancements. With the global fragrance market expected to grow from €49.7 billion in 2025 to €112.8 billion by 2036, brands that adopt AI innovations will be better equipped to meet demands for personalisation, eco-conscious practices, and greater transparency.
What stands out most in this evolution is how AI complements, rather than replaces, human creativity. By combining the precision of algorithms with the artistry of human intuition, a new chapter in perfumery is unfolding - one where technology enhances the timeless craft of creating fragrances.
For both creators and consumers, these AI tools are opening up fresh opportunities, redefining how we experience and connect with the world of scent.
FAQs
How do these AI tools actually help perfumers without replacing them?
AI tools in perfumery serve as helpful collaborators, supporting perfumers without replacing their expertise. These tools analyse raw materials, fragrance formulas, and sensory data to propose new accords, fine-tune compositions, and improve processes. Platforms like VEOS™ and Carto simplify workflows, accelerate development, and open up more room for creative exploration. However, the perfumer remains at the heart of the process, interpreting the data and crafting the final fragrance to preserve the artistry and emotional resonance in every creation.
How does AI improve fragrance safety and sustainability?
AI is transforming the fragrance industry by supporting the development of safer, eco-conscious products. It allows for the creation of greener, cruelty-free fragrances by eliminating the need for animal testing. Through advanced simulations, AI predicts fragrance performance and assesses potential toxicological risks, ensuring safety without compromising on quality. It also plays a key role in designing environmentally friendly molecules, optimising ingredient sourcing, and minimising production waste. These innovations not only reduce the environmental footprint but also meet strict regulatory requirements and the increasing consumer preference for ethical and sustainable choices in fragrances.
Which AI tool matters most for online fragrance shopping and discovery?
The standout AI tool for online fragrance shopping is Scentgenie. This innovative platform leverages multimodal AI to bridge the gap between emotional or visual cues and corresponding fragrances in its catalog. By doing so, it simplifies the process for shoppers, making it effortless to find scents that align with their personal tastes.
