TrendsRefill Stations: Future of Perfume Shopping?
Perfume refill stations cut costs and packaging waste, growing in popularity despite hygiene and logistics challenges.
Issue №17MayMMXXVI
Scento Journal is the editorial publication of Scento, an independent decant atelier covering niche perfumery, luxury fragrance houses, and the chemistry of scent. The archive holds 29 long-form essays across 6 editorial sections, published in 9 European markets. Written by Scento's editorial team and contributing perfumery analysts, every report cites its methodology and links to first-party data on raw materials, decant economics, and consumer behaviour. New essays publish weekly. The brief stays consistent: clear arguments, original reporting, no affiliate filler.
Trends articles
Trends
TrendsWhy Niche Perfume Stores Are Gaining Popularity
How niche perfume stores prioritize artistry, personalised service, and discovery sizes like decants, reshaping fragrance shopping.
TrendsPerfumeTok Explained: Why Fragrance Goes Viral
How TikTok creators use storytelling, trends, and decants to turn niche fragrances viral and drive purchases.
TrendsWhy Bespoke Perfume Is Rising
Personalization, AI, DNA profiling and sustainable sourcing are driving bespoke perfume growth and making custom scents more accessible.
TrendsWhy Gen Z Loves Niche Fragrances
Why Gen Z prefers niche, gender-neutral, ethical scents, and how decants, subscriptions and social media shape their scent wardrobes.
TrendsFragrance Sampling Trends on Social Media
Social platforms are driving perfume sampling - decants, discovery sets and subscriptions plus AR/AI are reshaping scent discovery.
TrendsEmerging Perfumers Gaining Social Media Fame
Emerging perfumers use TikTok, Instagram and influencers to build brands, spark viral trends, and shape fragrance preferences.
TrendsSocial Listening for Niche Perfume Brands
How niche perfume brands use social listening to spot scent trends, monitor sentiment, and shape products and marketing.
TrendsFragrance Trend Forecasting: Tools and Techniques
AI, neuroperfumery, social listening and visualization tools that predict fragrance trends, speed development, and shape 2025–26 notes.
TrendsPerfume Influencers vs. Community Reviews
Compare influencer hype and community reviews for fragrance discovery; use decants to test longevity and avoid costly full-bottle mistakes.
TrendsEmerging AI Trends in Perfume Development
AI shortens perfume development timelines, creates personalized and sustainable scents, predicts molecular behavior with high accuracy, and enables consumer co‑creation.
TrendsUltimate Guide to Fragrance Ads on Social Media
Sell fragrances online with visuals, short videos, targeted ads, samples, UGC and influencers—plus practical metrics and budget tips to improve campaign performance.