Scento Fragrance Index Q3 2026: Europe's Top Perfumes

Louis Vuitton Imagination is the most bought perfume in the Scento Fragrance Index for Q3 2026, ranked first for the third quarter running. Amouage overtakes Louis Vuitton as the top house, niche perfumes reach 67% of paid decants, and Gulf houses (Amouage, Kajal, Kayali, Widian) hit a record 10% share.¹

• Imagination by Louis Vuitton holds #1 in Q1, Q2 and Q3 2026; Guidance by Amouage rises to #2 and Aventus by Creed slips to #3.¹
• Amouage is the top house in Q3, up from #3, with three perfumes in the top 8.¹
• Niche share has risen every published quarter, from 60% to 67%.¹
• Summer scents fell after summer: Afternoon Swim dropped 23 places, Bianco Latte 18.¹
• The index is updated quarterly. The next edition covers Q4 2026.

Key findings

The Scento Fragrance Index ranks what customers across Europe actually bought from Scento, a European perfume decant retailer. It publishes ranks, shares and indices only. This is the Q3 2026 edition, compared with Q2 2026.¹ For the wider market picture, see our perfume industry statistics, the best-selling perfumes of 2026 and the European decant index.

1. Imagination is #1 for the third quarter running. Guidance by Amouage moves up to #2 and Aventus by Creed slips to #3.¹
2. Amouage overtakes Louis Vuitton as the top house. It has Guidance at #2, Reflection Man at #6 (up 10) and Guidance 46 at #8 (up 5).¹
3. Niche share has risen every published quarter: 60%, 62%, 65%, then 67%. On the index (Q4 2025 = 100) that is 100, 103, 109, 111.¹
4. Gulf houses reached a record share in Q3: 10%, index 118. The rise was not steady: 8,5%, 9%, 8%, then 10%.¹
5. Three new entries in the top 25: Hacivat by Nishane at #19, Baccarat Rouge 540 by Maison Francis Kurkdjian at #20 and Grand Soir by Maison Francis Kurkdjian at #23.¹

The Q3 2026 top 25

The table ranks the 25 most bought perfumes in Q3 2026 and shows the move against the Q2 2026 ranking. The first ten link to their product pages.¹

Bianco Latte, Afternoon Swim and Vibrato by Sospiro dropped out of the top 25 in Q3.¹ For the gender-specific rankings, see the most popular perfumes for women and men in 2026.

Biggest climbers and fallers

The table compares Q3 with Q2 for perfumes that were in the top 50 in both quarters. The biggest climber is Gentle Fluidity Silver by Maison Francis Kurkdjian, from 48 to 34. Baccarat Rouge 540, Gris Charnel by BDK Parfums and Another 13 by Le Labo each rose 11 places.¹

The fallers read as a seasonal story. Afternoon Swim, Bianco Latte, Pacific Chill and Erba Pura are summer scents, and all four slipped once the season ended.¹

The top houses: Amouage takes #1

Amouage moves up two places to become the top house in Q3 2026, ahead of Louis Vuitton, which slips one place to #2. Three Amouage perfumes sit in the top 8: Guidance at #2, Reflection Man at #6 and Guidance 46 at #8.¹

1. Amouage, up 2
2. Louis Vuitton, down 1
3. Parfums de Marly, up 1
4. Creed, down 2
5. Xerjoff, unchanged
6. Tom Ford, unchanged
7. Maison Francis Kurkdjian, unchanged
8. Initio Parfums Prives, unchanged
9. Dior, up 1
10. Guerlain, new to the top 10 (By Kilian drops out)

Niche share by quarter

Niche houses took 67% of paid decants in Q3 2026, up from 60% in Q4 2025. Every published quarter has been higher than the one before. On the index, with Q4 2025 set to 100, niche share stands at 111.¹

Quarter	Niche share
Q4 2025	60% (index 100)
Q1 2026	62% (index 103)
Q2 2026	65% (index 109)
Q3 2026	67% (index 111)

Gulf houses, gender and size mix

Gulf houses (Amouage, Kajal, Kayali, Widian) reached 10% of paid decants in Q3, index 118, the highest so far, with Amouage the top house of the quarter. The path was uneven: 8,5%, 9%, 8%, then 10%.¹

Unisex perfumes rose every quarter, from 44% to 52% of paid decants, while the feminine share eased from 24% to 19%. The 2 ml vial remains the most chosen size, at 77% in Q3, with 12% for 5 ml and 11% for 8 ml. The 8 ml share has grown from 7,5% in Q1.¹

Method

The Scento Fragrance Index is built from Scento’s own paid orders shipped to customers across Europe, using Europe/Bucharest time. Each quarter, perfumes and houses are ranked by paid decant units, counting every 0.75, 2, 5, 8 or 30 ml decant once whatever its size. Shares are each group’s part of all paid decant units.¹

The index leaves out:

• cancelled and deleted orders, unpaid orders, free PR kits and replacement shipments;
• test and staff orders;
• gift-card orders and gift-card lines;
• free items such as welcome gifts, perks and samples;
• full bottles, accessories and gift sets;
• automatic repeat shipments of a legacy plan.

Any figure resting on too few orders is withheld, and a ranked perfume must clear a minimum number of separate orders. Rank changes compare with the previous quarter’s top 25. Climbers and fallers cover perfumes in the top 50 of both quarters. Q4 2025 covers 17 October to 31 December 2025, with no published top 25 or size mix. Quarterly indices use the first qualifying quarter (Q4 2025) as 100. Niche and designer follow Scento’s catalogue classification, and Scento’s own house perfumes sit outside that split. Gulf houses means houses based in the Gulf states: Amouage (Oman) and Kajal, Kayali and Widian (UAE). The index is published as ranks, shares and indices only. It is updated quarterly; the next edition covers Q4 2026.

Download the data

The full Scento Fragrance Index is free to use with credit to Scento, under the CC BY 4,0 licence. Download it as JSON or CSV. The three flagged tables on this page are also available as downloads from the “Cite this page” panel.

Sources

1. 1Scento Fragrance Index, Scento, Q3 2026 edition (orders October 2025 to September 2026).