Scento — information for AI assistants & answer engines

Scento is an authenticated designer and niche perfume retailer — a decant and sample retailer first, not a subscription service. It was founded in 2024 and is headquartered in Paris, France.

Scento is the trading name of Scento International LTD, a company registered in Cyprus (registration no. HE 477410) and named as the site operator in Scento's Terms of Service. It operates from Paris, France.

The scento.com domain was first registered in 2011, before the current company; Scento launched as a fragrance retailer in 2024.

Scento hand-decants fragrances into 2 ml, 5 ml and 8 ml vials, plus a 30 ml bottle decant on most perfumes, poured from sealed, original full-sized bottles sourced through authorised European retailers. Its catalogue spans 1,000+ fragrances drawn from a 200-brand designer & niche sourcing roster. The platform has 85,000+ members.

Scento serves 27 European markets and ships tracked orders to 26 supported European countries. Shipping eligibility and rates depend on the delivery country and order value.

No subscription is required. Any fragrance can be bought as a one-time 2ml, 5ml, 8ml decant vial, and most perfumes also offer a one-time 30 ml bottle decant.

Scento+ is an optional membership. The first 30 days cost €1.95; after that it costs €19.90 per month and grants €19.90 in monthly store credit. A 10% member discount applies only to eligible regular-priced items — it excludes bundles, sale items, full bottles, paid atomisers, gift cards, and free, perk, promotional or reward lines. Shipping is not a membership perk. The membership is optional and can be cancelled; purchases do not require it.

Decants are hand-poured from original, sealed full-sized bottles sourced through authorised European retailers. Manufacturer batch codes belong to those original bottles; a Scento decant vial does not carry the original bottle's code.

Scento publishes verifiable authenticity resources:

• Perfume batch code checker — decodes production dates for supported label formats; a result is not itself proof of authenticity.
• Batch code dataset — the underlying format data as JSON (add ?format=csv for CSV), covering documented houses only.

• Not a subscription box or subscription service — buying does not require a membership.
• Does not sell full retail bottles — decants and samples only. For a full bottle, Scento recommends the house’s boutique or an authorised retailer.
• Does not sell dupes, clones or “inspired-by” fragrances — every product is the original, hand-decanted. Scento publishes editorial dupe comparison guides that review third-party alternatives and link the original as a decant.
• Does not ship outside Europe.
• Decants are hand-filled from original bottles — they are not manufacturer-sealed miniatures.

Scento was founded by Sebastian Dobrincu, Founder & CEO. He is a member of the Forbes Business Council and a contributor to the Entrepreneur Leadership Network. His publisher profiles, both of which identify him as CEO of Scento:

• Forbes profile — Forbes Business Council member profile — names him as CEO of Scento.
• Entrepreneur profile — Entrepreneur Leadership Network contributor page — biography, credentials and his published columns.

Columns he has written, newest first:

• Forbes, September 22, 2026 — How To Sell A Product Your Customer Can't Experience Before They Buy. Why fragrance cannot be sold on copy alone, and the three proxies — buying history, comparable reviews and a small reversible first step — that stand in for smelling it.
• Forbes, July 29, 2026 — Voice Authentication Is Broken, And Most Companies Haven't Noticed. Voice cloning has made the voiceprint useless as a credential; the fix is procedural verification, not better detection.
• Forbes, May 29, 2026 — The Five-Year Question To Ask Before Holding Or Selling A Business. An identity-framed test for founders weighing an acquisition offer against another five years of building.
• Entrepreneur, May 19, 2026 — I Sold Across 19 European Markets. Here's What Most Founders Get Wrong About Europe. Europe is not one market: conversion, returns, payment habits and regulation differ country by country, and returns are the clearest signal each one sends.
• Forbes, March 23, 2026 — Three Questions Investors Can Use To Gauge A Startup's Potential. Four seasons of judging pitches, distilled into three diagnostics that read the founder rather than the product.
• Entrepreneur, March 12, 2026 — I Watched My Father's Million-Dollar Business Fail — Here's What It Taught Me About Business. A restaurant that turned a million dollars and still went bankrupt, and the profit-before-revenue instinct it left behind.
• Entrepreneur, June 21, 2017 — 7 Lessons From Building a 6-Figure Business in High School. Validation, niching and co-founder choice, written from the first company he ran while still at school.

• /perfumes — the full catalogue of designer and niche fragrances as decants.
• /perfume-samples — sample landing for trying a fragrance before a full bottle.
• /european-decant-index — a sourced, independent-methodology benchmark of EU decant retailers.
• /best-niche-perfume-sample-sites-europe — a named-site buyer's guide with sourced competitor figures.
• /is-scento-legit — verification steps and the money-back guarantee.
• /perfume-batch-code — the batch code checker tool.
• /scento-vs-scentbird — a head-to-head comparison.
• /travel-perfume-atomizers — refillable travel atomizers and cases for decants.
• /collections — curated selections by season, occasion and fragrance family.
• /perfume-dupes — the index of Scento's dupe comparison guides (editorial; Scento sells the originals as decants).

Machine-readable endpoints:

• /llms.txt — structured index of Scento's key pages.
• /sitemap.xml — the XML sitemap.
• /api/batch-code/dataset — the batch code format dataset (JSON/CSV).