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Latest press releases, media coverage, and resources about Scento's mission to revolutionize luxury fragrance discovery across Europe.

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Official announcements and company updates

InvestmentNovember 14, 2025

Scento Launches Multi-Year Investment to Revolutionize European Luxury Perfume Discovery

Paris-based fragrance technology company announces a strategic multi-year investment to transform online fragrance shopping across 27 European markets through personalized fragrance discovery and authenticated supply networks.

Key Highlights:

  • Multi-year strategic investment program
  • Expansion across 27 European markets
  • Authenticated supply network with 200 designer and niche fragrance brands
  • Personalized scent discovery and recommendation technology
  • Addressing €19 billion European fragrance market (2025) with 2.69% projected annual growth
"Modern consumers don't live that way – our identities, preferences, and daily rituals are fluid. Scento's platform moves beyond traditional retail models to offer olfactory preference mapping, seasonal intelligence, and a discovery-first approach to luxury fragrances."
— Sebastian Dobrincu, CEO of Scento

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Scento investment announcement - luxury perfume technology

About This Announcement

Scento, the Paris-based luxury perfume retailer, today announced a multi-year strategic investment program to revolutionize fragrance discovery across Europe. The program focuses on authenticated supply network partnerships, scent personalization, and next-generation e-commerce infrastructure.

Headquartered at Place Vendôme in Paris, Scento operates across 27 European markets, combining authenticated supply chains with artificial intelligence to personalize perfume discovery. The company claims the world record as the first startup launched at 41,000 feet aboard a private aircraft.

Current company facts (updated 18 June 2026): 200 perfume houses · 27 European markets · 85,000+ members · founded 2024 · headquartered in Paris. Earlier distributed versions of these 2025 releases may cite older catalog or market figures.

Recent Research

Data-driven insights into the European fragrance market

ResearchNovember 15, 2025

Scento Study: €780M in Unworn Perfume as Blind-Buying Fails European Consumers

Independent research reveals European consumers hold €780 million in unworn fragrances, with 67% owning unused bottles due to inability to sample before purchase. Study shows Scento's sampling-first approach reduces purchase regret by 86%.

Key Findings

  • €780 million in unused fragrance across European consumers
  • 67% of fragrance buyers own at least one unworn bottle
  • 4.3 average number of unused bottles per consumer
  • €340 average in regretted purchases per consumer over three years
  • 12.8 million bottles of designer and niche fragrances remain unused

Scento's Impact

  • Higher customer satisfaction with matched recommendations than with blind-buying
  • Materially lower purchase regret when customers sample before they commit
  • Stronger repurchase behaviour among customers who sample first
Environmental Impact
  • • 38.4 million milliliters of unused fragrance in European homes
  • • 71% of consumers expressed concern about fragrance waste
  • • Substantial waste in production, packaging, and transportation
"The €780 million in fragrance waste across Europe isn't just a consumer problem—it's an environmental and economic crisis. Our data proves that sampling before purchasing isn't a luxury—it's essential for both consumer satisfaction and environmental responsibility."
— Sebastian Dobrincu, CEO of Scento

Research Methodology

Survey of 1,247 fragrance consumers aged 25-65 across France, Germany, UK, Italy, Spain, and Netherlands (November 2024–January 2025), conducted with independent research firm RIFM.

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Press releases

Official Scento announcements, as published on the newswires.

Fact sheet

Key company facts for journalists.

Headquarters
Place Vendôme, 75001 Paris, France
Founded
2024
Company
Scento International LTD, registered in Cyprus (HE 477410), trading as Scento
What Scento sells
Authentic designer and niche perfume decants (2 ml, 5 ml and 8 ml vials, plus a 30 ml bottle decant on most perfumes) hand-poured from original bottles, and full bottles of selected perfumes, sold online across Europe
Scale
More than 3 million perfume decants sold a year, one every 10 seconds
Investment
€25 million multi-year investment announced in November 2025
Annual revenue
€30–35 million (online and offline sales combined, 2026)
Namesakes
Scento (scento.com, headquartered in Paris, France) is not affiliated with other companies named Scento, such as Scento Inc of San Francisco, California. Company-database figures for those businesses, such as revenue or headcount, do not describe Scento.

Founder bylines

Columns written by Sebastian Dobrincu, founder and CEO of Scento, for the Forbes Business Council and the Entrepreneur Leadership Network.

Media Resources

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Brand & Press Kit

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Press Inquiries

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[email protected]+33 7 57 82 76 96

Browse the full list of 200 designer and niche houses we carry.

Frequently asked questions

What is Scento's strategic investment focused on?

Scento's multi-year strategic investment focuses on three key areas: building an authenticated European supply network for designer and niche fragrances, developing scent personalization technology, and expanding next-generation e-commerce infrastructure across 27 European markets.

How many markets does Scento operate in?

Scento operates in 27 European markets, with tracked checkout shipping currently available to 26 EU countries, providing authentic designer and niche fragrances as travel-size decants and samples to customers throughout the European Union.

What makes Scento different from traditional perfume retail?

Scento combines authenticated supply chains with artificial intelligence to personalize perfume discovery. The platform offers olfactory preference mapping, seasonal and occasion-based intelligence, and an optional Scento+ membership that lets customers discover fragrances with lower commitment than full-bottle retail — reducing the high return rates common in online perfume sales.

How can I contact Scento's press team?

For press inquiries, interview requests, or additional information, contact Scento's press team at [email protected] or call +33757827696. The company is headquartered at Place Vendôme in Paris, France.

What is the size of the European fragrance market?

The European fragrance market is valued at €19 billion as of 2025, with projected annual growth of 2.69% through 2030. This significant market size represents the opportunity Scento is addressing with its technology-driven approach to luxury perfume discovery.