Best Burberry Perfumes: 9 Picks From Goddess to Hero

The best Burberry perfume depends on the line you like. Goddess is the award-winning vanilla pick, Burberry Her suits berry lovers, My Burberry is the garden-after-rain floral, and Hero is the cedarwood choice for men. Prices for all nine at Scento start at €6.90 for a 2 ml decant (Hero).

• Vanilla: Goddess and Goddess Amber Vanilla, from €7.90 per 2 ml.
• Berries: Burberry Her, Her Elixir de Parfum and Her Intense, from €7.90 per 2 ml.
• Florals: My Burberry and My Burberry Blush, from €7.90 per 2 ml.
• Men: Hero is the only men’s Burberry we stock, at €6.90 per 2 ml. Burberry Women (1995) completes the nine.

How to choose a Burberry perfume

Burberry perfumes are not one style. They fall into four clear families, and picking the family first narrows the choice faster than reading notes lists.

• The line. Goddess is vanilla, Her is berries, My Burberry is floral and Hero is cedarwood. If you know which of those you reach for, you are most of the way there.
• Sweetness. Goddess and Her are gourmands. My Burberry is the less sweet of the women’s lines, and Hero is the driest.
• Concentration. Elixir de Parfum and Intense editions are the richer, deeper versions of Her. Expect more depth rather than a different idea.
• Season. As a rule of thumb, vanilla and amber gourmands feel at home in cooler months, while the lighter floral lines suit spring and summer. That is reasoning, not a rule.
• Trying before committing. A 2 ml decant costs between €6.90 and €9.90 across these nine, which is the cheapest way to find out whether a sweet perfume suits your skin.

Our Burberry catalogue lists every size. This guide is about choosing between the lines.

What Scento buyers choose

Goddess is the only Burberry perfume among the 25 most-bought feminine perfumes on Scento across Europe (Oct 2025 – Sep 2026), at #20, according to the Scento Fragrance Index. No Burberry appears in our top masculine list or in the overall Europe top list. The Index covers shares and ranks only, so we do not publish counts.

The Goddess line: Goddess and Goddess Amber Vanilla

Goddess is the Burberry with the most outside recognition. Coty called it its “biggest launch ever” in its fiscal 2024 results and said it was the number one female fragrance innovation in the U.S., Canada and Germany that year.⁷ The Fragrance Foundation named Burberry Goddess Eau de Parfum its 2024 Fragrance of the Year in the Women’s Prestige category.¹ It was also Burberry’s first-ever refillable bottle.² If vanilla is your family, our vanilla note page and best vanilla perfumes guide go wider.

Goddess by Burberry

Goddess launched exclusively in travel retail on 1 July 2023, with domestic markets following from August.² Perfumer Amandine Clerc-Marie built it around three distinct vanillas: an infusion, Firgood (also called Vanilla Caviar, used in a fragrance for the first time) and a darker, richer absolute.² She added bright lavender from Provence and earthy cocoa and ginger root.⁸ It suits anyone who wants vanilla with an aromatic edge rather than a sugary one, and it is a natural autumn and winter choice. For alternatives to this scent, see our Goddess alternatives guide.

Goddess as a 2 ml decant (€7.90; 8 ml €26.95)

Goddess Amber Vanilla by Burberry

The 2026 addition to the line was announced by Burberry Beauty on 27 July 2026. Its pyramid opens with lavender essence and a maple syrup accord, moves to a quartet of vanilla extracts (infusion, caviar, absolute and roasted) and rests on an ambery accord. Burberry files it as gourmand aromatic ambery.⁹ The roasted vanilla is a signature extracted through NaturePrint, again crafted by Clerc-Marie.⁹ Choose it over the original if you want a warmer, more toasted base. It costs the same to try.

Goddess Amber Vanilla as a 2 ml decant (€7.90; 8 ml €26.95)

The Her line: Burberry Her, Her Elixir de Parfum and Her Intense

Her is the berry gourmand of the house. Francis Kurkdjian called it an “airy gourmand”, and told Moodie Davitt it was “the first truly gourmand fragrance we have launched under the Burberry name”.³ Three versions are in the catalogue: the original and two richer editions.

Curious? Try Burberry Her as a decant, from €7.90Try it →

Burberry Her by Burberry

Launched in October 2018, Her opens with red and dark berries (blackcurrant, blueberry and raspberry), moves to jasmine and violet and ends on dry amber and musk.¹⁰ Kurkdjian described the idea as lightening the sweetness, “almost like whipped cream”, dry and airy.³ It suits people who like fruit without a heavy syrup, and it works across the year. For cheaper-to-own options, read our Burberry Her alternatives guide.

Burberry Her as a 2 ml decant (€7.90; 8 ml €26.95)

Burberry Her Elixir de Parfum by Burberry

Her Elixir de Parfum arrived in September 2022, from perfumers Jerome di Marino and Maia Lernout rather than Kurkdjian. According to Fragrantica’s report of the house notes, it runs from strawberry and blackberry through jasmine to vanilla, sandalwood and amber.¹¹ That vanilla and sandalwood base makes it the warmest of the Her trio, and a good evening choice. It costs €15.90 for 5 ml and €25.90 for 8 ml, below Burberry Her’s €16.90 and €26.95.

Burberry Her Elixir de Parfum as a 2 ml decant (€7.90; 8 ml €25.90)

Her Intense by Burberry

Her Intense is the deeper, more intense edition of Her. Take care with the name: Burberry has released two Her Intense editions. One was reported for October 2019,¹² and Her Eau de Parfum Intense reached European and Americas travel retail on 1 January 2025.¹³ Because the name is shared, we describe it only as the deeper edition of Her and give no pyramid. Expect the berry character with more weight. It is the dearest of the nine to sample, so a 2 ml first is sensible.

Her Intense as a 2 ml decant (€9.90; 8 ml €29.90)

The My Burberry line: My Burberry and My Burberry Blush

Both were created by Francis Kurkdjian and sit on the floral side of the house. Of the women’s lines, they are the least gourmand.

Curious? Try Burberry My Burberry as a decant, from €7.90Try it →

My Burberry by Burberry

My Burberry launched in September 2014 with top notes of sweet pea and bergamot, a heart of geranium, golden quince and freesia, and a base of patchouli with damask and centifolia roses.¹⁴ Kurkdjian described London as “an urban garden” and the scent as “the garden after the rain”, while Christopher Bailey called it “a trenchcoat in a bottle”.¹⁴ It suits spring days, work and anyone who wants a floral that is fresh rather than powdery.

My Burberry as a 2 ml decant (€7.90; 8 ml €26.95)

My Burberry Blush by Burberry

Blush is the fruitier version. Burberry says it opens with glazed pomegranate and vibrant lemon, lifts rose petal with crisp apple and rests on jasmine and wisteria.¹⁵ It was due in the first week of August 2017, priced then at €120 for 90 ml.¹⁶ It is the brighter, summery choice of the pair.

My Burberry Blush as a 2 ml decant (€8.95; 8 ml €28.90)

For men: Hero

Scento stocks one men’s Burberry. Burberry has released other men’s fragrances, including Mr. Burberry and Burberry London, but they are not in our catalogue, so we have not ranked them.

Hero by Burberry

Hero launched on 2 August 2021 as the first men’s fragrance pillar created under Riccardo Tisci, with perfumer Aurélien Guichard.^{5 ,17} The original 2021 Hero opens with sparkling bergamot, juniper and black pepper over warm cedarwood of three origins: Virginia, the Atlas Mountains and the Himalayas.⁵ British GQ notes that every concentration shares “an overdose of three different types of cedarwood”.⁶ The bottle is described as an abstract interpretation of a horse’s hoof.⁵ At €6.90 for 2 ml, it is the lowest 2 ml price of the nine. It is a clean, woody all-rounder; our cedar note page covers the wider family. For alternatives, there is our Hero alternatives guide.

Hero as a 2 ml decant (€6.90; 8 ml €20.90)

The 1995 classic: Burberry Women

Curious? Try Burberry Women as a decant, from €7.11Try it →

Burberry Women by Burberry

According to Fragrantica, Burberry Women was launched in 1995, with Michel Almairac as the nose. It lists peach, apricot, pear, blackcurrant and green apple at the top, sandalwood, jasmine and moss in the heart, and vanilla, cedar and musk at the base.¹⁸ It is a fruity floral from a different era than the Kurkdjian lines, and a fair pick for anyone curious about how the house smelled before Goddess and Her.

Burberry Women as a 2 ml decant (€7.90; 8 ml €24.90)

All nine picks compared

Who makes Burberry perfumes

Coty has held Burberry’s beauty licence since October 2017.³ WWD described Hero as the second major fragrance launched since Coty acquired the licence in 2017.⁴ In its fiscal 2025 annual filing, Coty lists Burberry under its Prestige brands, as a licensed brand.¹⁹ By line, Kurkdjian created Her and My Burberry, Clerc-Marie created Goddess and Guichard created Hero. For more Kurkdjian, see our Maison Francis Kurkdjian guide. Her’s bottle was inspired by the archival design of Burberry’s first fragrance, Burberrys for Men, launched in 1981.¹⁰

How we compiled this

Notes and launch details come from the sources below, all read on 22 October 2026. Prices are the one-time retail prices in the Scento catalogue on the same date, and all nine perfumes were confirmed as published and available to buy. The Scento Fragrance Index figure covers Europe, October 2025 to September 2026. Picks are ordered by the criteria in the choosing section, and no placement is paid for.

Sources

1. 1Burberry Goddess Eau de Parfum, 2024 Fragrance of the Year – Women’s Prestige, The Fragrance Foundation.
2. 2Coty pre-launches Burberry Goddess Eau de Parfum exclusively in travel retail, Moodie Davitt Report, 14 July 2023.
3. 3Coty launches Burberry Her fragrance into travel retail, Moodie Davitt Report, 16 October 2018.
4. 4Burberry Unveils Hero, Riccardo Tisci’s First Fragrance for the Brand, WWD, 28 July 2021.
5. 5Burberry reveals new fragrance for men, Burberry Hero, V Magazine, 29 July 2021.
6. 6Best Burberry fragrances, British GQ, 26 February 2025.
7. 7Coty Reports Double-Digit Growth in FY24, Coty, 20 August 2024.
8. 8Burberry Taps Emma Mackey for New, Refillable Fragrance, WWD, July 2023.
9. 9Introducing Burberry Goddess Amber Vanilla, PR Newswire (Burberry Beauty), 27 July 2026.
10. 10Burberry Introduces ‘Her’, The New Fragrance for Women, PR Newswire (Burberry), 5 October 2018.
11. 11Burberry Her Elixir de Parfum, Fragrantica, 2 September 2022.
12. 12Burberry Her Intense, Fragrantica, 4 September 2019.
13. 13Coty expands Burberry Her fragrance collection with launch of Eau de Parfum Intense, Moodie Davitt Report, 7 January 2025.
14. 14My Burberry Scent Nods to Iconic Trench, WWD, 6 June 2014.
15. 15My Burberry Blush Eau de Parfum 50ml, Burberry (US).
16. 16My Burberry Blush fragrance to be available at perfume counters, Siasat Daily, 6 July 2017.
17. 17The Story Behind Hero, Forbes, 2 August 2021.
18. 18Burberry Women (1995), Fragrantica.
19. 19Coty Inc. Form 10-K, fiscal year ended 30 June 2025, SEC.