Tom Ford Electric Cherry Review: Notes, Wear, Who It Suits

Tom Ford Electric Cherry is a tart, fizzy cherry perfume launched in 2023: Morello cherry and ginger over jasmine sambac and musk.¹ It wears light and close to the skin: Fragranxe’s performance summary gives three to five hours.² It suits spring and summer days³ and was launched as unisex.⁴ A 2 ml decant costs €20.95.

Electric Cherry at a glance

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• Notes at launch: Morello cherry and ginger, then jasmine sambac, then ambrettolide, musk and pink pepper.¹ Tom Ford’s current key notes also name a pistachio accord and a sandalwood accord.⁵
• Wear: Fragranxe’s performance summary gives three to five hours on skin with moderate to intimate projection; its reviewer reports roughly four hours.²
• It is its own perfume, not a version of Lost Cherry. It joined Lost Cherry in Tom Ford’s Private Blend cherry line in 2023.^1,4
• At Scento it comes as a 2 ml (€20.95), 5 ml (€46.90) or 8 ml (€69.95) decant.

How Electric Cherry smells

Tom Ford describes it this way: “ELECTRIC CHERRY merges the lush tartness of Morello cherry notes with exhilarating ginger, while opulent jasmine sambac entices with a mesmerizing aroma. Ambrettolide introduces an alluring musk scent, releasing a warm breath that mingles with spicy pink peppercorn.”^1,5 The brand’s own line for it is that it is “at once effervescent and playful…a scent that captures the early, flirtatious stages of a romance.”^1,4

Launch pyramid and current key notes

At launch in January 2023, Tom Ford listed Morello cherry and ginger as top notes, jasmine sambac as the middle note, and ambrettolide, musk and pink pepper as base notes.¹ Its current US listing names the key notes as Morello cherry, a pistachio accord, ginger, jasmine sambac absolute, a sandalwood accord and ambrettolide.⁵ The two lists agree on the cherry, ginger, jasmine and musk core. The pistachio and sandalwood accords are the additions. The same page calls it an “effervescent, floral fruity scent with cherry, white florals and musk.”⁵

If you want to explore the notes one by one, Scento has pages for cherry and jasmine sambac.

What reviewers say about the scent

One reviewer calls it ideal for warm climates.² A Fragrantica column from June 2024 describes it as “vibrant and fizzy, combining musky, solar white florals with a piquant blend of cherry, ginger, and pink pepper.”⁷ Critics are less united. Fragrantica’s January 2023 review of all three Tom Ford cherries says “Electric Cherry is not at all electric… It is the least cherry fragrance of the three.”⁸ Persolaise, reviewing a sample provided by the brand in 2023, found the “cherry-laser-beam opening may be fun” but wrote that “proceedings quickly descend into the realms of uninspired fruity-muskiness.”⁹ The same review says it was “reportedly composed by Louise Turner.”⁹

Longevity and projection

Wear is the point to know before buying. Fragranxe’s performance summary says it “lasts three to five hours on skin with moderate to intimate projection” and “stays close to the body, making it ideal for warm climates and close quarters.”² Its reviewer gets “roughly four hours of wear before it becomes hard to detect”, with projection that is moderate for the first hour and stays within arm’s length.²

A German blogger, writing in September 2026, found the cherry, jasmine and ginger “nach wenigen Stunden komplett von meiner Haut verschwunden”, meaning completely gone from her skin after a few hours. She calls it “ein leichter Sommerduft”, a light summer scent.¹⁰ Tom Ford’s own guidance on the product page is to apply one to three sprays on skin and “reapply as needed.”⁵

For context, a 2018 review of Lost Cherry also described a quiet perfume: “It’s not a loud, billowing scent; it had low projection and low sillage.”¹¹ These are individual reports on different skin, so treat the hours as a guide rather than a promise. A 2 ml decant is a low-cost way to see how it lasts on you.

Who it suits and when to wear it

Now Smell This called the pair of 2023 cherries “unisex”⁴, and Fragrantica lists Electric Cherry as a floral fruity fragrance “for women and men.”¹² For the season, retailer copy says “Perfect for spring & summer seasons”³, and Fragrantica’s 2024 column calls it “a vibrant version perfect for summer.”⁷

From the notes, it should suit people who like the idea of cherry but find liqueur-style cherries too heavy. The tartness, ginger and white florals keep it bright, and the musk keeps it soft. That is our reading of the note list rather than a measured result.

You can browse the full range on the Tom Ford brand page, or see Tom Ford Electric Cherry directly.

How it compares with Tom Ford’s other cherries

Lost Cherry, Cherry Smoke and Electric Cherry are three separate perfumes. Lost Cherry came first, on sale from November 2018.¹³ Cherry Smoke and Electric Cherry followed together in January 2023, when Tom Ford expanded the Private Blend cherry line.¹ Lost Cherry is the sweet, liqueur and almond one: Tom Ford describes “Black Cherry’s ripe flesh dripping in cherry liqueur” with “a teasing touch of Bitter Almond.”¹³ Tom Ford says Cherry Smoke “captures the darker side of the Cherry experience – hedonistic and smoldering.”¹ Within Scento’s own data, Lost Cherry is #10 among the most-bought feminine perfumes across Europe.⁶ Electric Cherry does not appear in the published top lists.

The “Best for” column is our reading of the notes and the sources, not a measured result. Sources for the table: launch years and styles from Fragrantica and Now Smell This,^1,4,13 wear remarks from the reviews quoted above.^2,9,11 For a wider ranking of cherry perfumes across styles, see best cherry perfumes.

Other Tom Ford perfumes to try next

Three more Tom Ford perfumes each share one thing with Electric Cherry. The wider house is covered in best Tom Ford perfumes.

Bitter Peach by Tom Ford

Bitter Peach is another fruit-led Tom Ford Private Blend, released in early October 2020.¹⁴ It is warmer and boozier, with peach, blood orange and cardamom, then rum, cognac, davana and jasmine, over vanilla, patchouli, tonka and sandalwood.¹⁴ From the notes, it should suit cooler evenings when Electric Cherry feels too light. Bitter Peach as a 2 ml decant (€19.90)

Soleil Blanc by Tom Ford

Soleil Blanc shares the pistachio accord now listed for Electric Cherry.¹⁵ Tom Ford calls it a “sultry solar floral amber scent” that “evokes remote private islands where summer lasts all year.”¹⁵ Its notes include bergamot, cardamom, ylang ylang, benzoin and a coco de mer accord.¹⁵ It launched in 2016¹⁶ and ranks #24 among the most-bought feminine perfumes across Europe at Scento.⁶ Soleil Blanc as a 2 ml decant (€16.90)

Jasmin Rouge by Tom Ford

Jasmin Rouge pushes the jasmine sambac forward. Tom Ford calls it “an unexpected and voluptuous blend of precious jasmine sambac sepals absolute, dusk clary sage and peppercorn spices.”¹⁷ Its key notes also include ylang ylang, labdanum and amber, and it launched in 2011.^17,18 It is a spicier, more floral choice for those who enjoyed the jasmine in Electric Cherry. Jasmin Rouge as a 2 ml decant (€18.90)

Price and sizes

Tom Ford’s US site lists Electric Cherry at $405.00 for 1.7 fl oz, up from $390 for 50 ml at launch (1.7 fl oz is 50 ml).^5,1 On the same site Soleil Blanc and Jasmin Rouge are $300.00 each for 1.7 fl oz, so Electric Cherry is the dearer of the three.^5,15,17 The UK site lists £290.00 for 50 ml, which works out at £5.80 per ml, and £90.00 for 10 ml, prices including VAT.¹⁹

Scento sells Electric Cherry in 2 ml (€20.95), 5 ml (€46.90) and 8 ml (€69.95). A decant costs more per ml than a full bottle, so the saving is in what it costs to find out whether you like it: the 2 ml vial at €20.95 is the lowest-cost way in, against €69.95 for the 8 ml. Most Scento customers start small: 2 ml decants are 76% of paid decant units, against 11% for 5 ml and 9.5% for 8 ml.⁶

Verdict

Electric Cherry is an easy, charming daytime cherry, tart as well as sweet, and soft from the musk. Its weak spot is wear: reviewers describe a few hours and a close skin scent, so it suits people who are happy to reapply. Critics split on it, with Persolaise unimpressed and the Fragrantica column calling it vibrant.^9,7 The sensible first step is a 2 ml decant of Tom Ford Electric Cherry to see how it behaves on your skin before choosing a bigger size. If it suits you, the 5 ml at €46.90 and the 8 ml at €69.95 give more wear time to enjoy it over a season, and the best cherry perfumes guide shows where it sits among other styles.

How we compiled this

We read Tom Ford’s own product pages, Fragrantica, Now Smell This, Persolaise, Temptalia and two reviewer sites on 4 November 2026. Tom Ford’s pages could not be loaded directly that day, so their text was read through a web crawl. Wear figures come from Fragranxe’s performance summary and individual reviewers on their own skin. Scento prices are retail prices from our catalogue on 4 November 2026. Rankings come from the Scento Fragrance Index, October 2025 to September 2026, Europe, by paid decant units.

Sources

1. 1Tom Ford Cherry Smoke & Electric Cherry ~ New Fragrances, Fragrantica, 2 January 2023.
2. 2Electric Cherry by Tom Ford: Notes & Longevity, Fragranxe, undated.
3. 3Tom Ford Electric Cherry Eau de Parfum, product details, Woolworths Australia, read 4 November 2026.
4. 4Tom Ford Cherry Smoke & Electric Cherry ~ new fragrances, Now Smell This, 2 January 2023.
5. 5Electric Cherry Eau de Parfum, Tom Ford Beauty US, read 4 November 2026.
6. 6Scento Fragrance Index, Europe, October 2025 to September 2026, ranked by paid decant units, generated 8 October 2026.
7. 7CHERRY PERFUMES: Cherry Me Up in 2024!, Fragrantica, 15 June 2024.
8. 8Lost Cherry, Cherry Smoke & Electric Cherry by Tom Ford Review, Fragrantica, 5 January 2023.
9. 9Tom Ford Electric Cherry Review — Louise Turner; 2023, Persolaise, 20 March 2023.
10. 10Leonas Lalaland, “[Beauty] Electric Cherry EdP von Tom Ford …”, leonas-lalaland.de, 24 September 2026.
11. 11Tom Ford Lost Cherry Eau de Parfum Review & Photos, Temptalia, 11 November 2018.
12. 12Electric Cherry Tom Ford perfume, Fragrantica.
13. 13Lost Cherry Tom Ford perfume, Fragrantica.
14. 14Bitter Peach Tom Ford perfume, Fragrantica.
15. 15Soleil Blanc Eau de Parfum, Tom Ford Beauty US, read 4 November 2026.
16. 16Soleil Blanc Tom Ford perfume, Fragrantica.
17. 17Jasmin Rouge Eau de Parfum, Tom Ford Beauty US, read 4 November 2026.
18. 18Jasmin Rouge Tom Ford perfume, Fragrantica.
19. 19Electric Cherry Eau de Parfum, Tom Ford Beauty UK, read 4 November 2026.