Scento research
Perfume industry statistics
Every Scento statistics report in one place: the global, niche and luxury fragrance markets, perfume prices, how people buy fragrance, country reports across Europe and Scento's own data.
33 reports
Market and industry
Perfume Industry Statistics 2026: 100+ Stats You Need to Know
A data-driven snapshot of the 2026 perfume market: market size, regional growth, online sales, Gen Z spending, premium shift, and sustainability trends.
Fragrance Industry Trends 2026: Market Size & Growth Data
Fragrance industry trends 2026: global and European market size, segment growth, EDP vs EDT, online share and Gen Z demand, with a source for every figure.
Niche Perfume Statistics 2026: Market Size, Growth, and Top Brands
Niche perfume market will hit €4.85B in 2026, growing at 9.1% CAGR—driven by personalization, sustainability, gender‑neutral scents, and subscription sampling.
Luxury Perfume Market Statistics: Size & Growth 2025–2033
Luxury perfume market statistics 2026: market size, growth forecasts to 2033, regional shares, top houses and 2025 results from L'Oréal, LVMH and Puig.
How Many Perfumes Are Sold Each Year? 2026 Sales Data
How many perfumes are sold each year? About 1.2B bottles, a €88.7B market in 2026, how many perfumes exist, best-sellers like Dior Sauvage and seasons.
Middle Eastern Perfumes Shaping Global Trends
Middle Eastern scent traditions—oud, saffron and layering—are redefining global fragrance luxury, longevity, and formats.
Counterfeit Perfume Statistics 2026: The $3 Billion Fake Fragrance Problem
Counterfeit perfumes are a $3B public-health crisis — toxic chemicals, lost revenue, and online platforms fuel a booming fake fragrance market.
Perfume Subscription Statistics 2026: Market Size, Top Boxes & Real Subscriber Numbers
Perfume subscription market analysis: growth, subscriber behavior, AI personalization, sampling conversion rates, and a €4.8B projection by 2033.
2026 Fragrance Trends: Top Notes to Watch
Light, modern fragrance trends in 2025 favor sheer florals, green herbs, neo-gourmands, soft woods and airy musks—plus decant sampling and layering tips.
Perfume Brand Revenues 2026: What Fragrance Houses Earn
2025–26 fragrance revenue for LVMH, L'Oréal, Puig, Coty, Estée Lauder, Hermès and Givaudan, plus niche names Parfums de Marly, Amouage and Xerjoff.
Perfume Dupe Market Statistics 2026: Size, Buyers, Brands
Dupe perfume market size estimates, Europe's dupe buyers by country, search growth, the brands driving it and how dupes differ from counterfeits.
Celebrity Fragrance Statistics: Sales, Hits & Decline
White Diamonds passed $1.5B, Paris Hilton $2B, Ariana Grande $1B. Celebrity fragrance sales, licence holders and the 2011–2014 crash, all sourced.
Consumers
Gen Z Fragrance Statistics 2026: 35+ Stats on the New Perfume Generation
How Gen Z is reshaping fragrances: higher spending, larger scent wardrobes, TikTok-driven buys, travel-size sampling, and rise of gender‑neutral scents.
Perfume Consumer Behavior Statistics 2026: How People Buy Fragrance
By 2026 consumers favor fragrance wardrobes and online discovery; sampling cuts blind-buy regret and waste while boosting repurchases.
PerfumeTok 2026: TikTok Fragrance Sales Statistics
PerfumeTok in 2026: TikTok drives 45% of social-driven fragrance purchases. TikTok Shop revenue, viral launches like Phlur and Lattafa, and what it means.
Online Perfume Shopping Statistics 2026: E-Commerce Trends in Fragrance
A data-driven look at online perfume shopping in 2026: market growth, AI personalization, social commerce, sampling-first models, and cross-border trends.
Men's Fragrance Statistics 2026: Market, Buyers, Prices
Men's fragrance market size, US growth vs women's, Gen Z and teen buyers, spending and the top men's perfumes in 2026, with every figure sourced.
Perfume Gifting Statistics 2026: Q4, Sets & Spend
One in five US shoppers gift fragrance at the holidays, December brings 25% of prestige sales, and gift sets top 25% of Q4. The 2026 gifting data, sourced.
Prices
Average Perfume Price 2026: Luxury Fragrance Cost Statistics
Average perfume price in 2026: what 100 ml designer and niche bottles cost, price per ml, 2020–2026 price hikes and what drives luxury fragrance prices.
Why Is Perfume So Expensive? 2026 Cost Breakdown
Why is perfume so expensive? A sourced 2026 cost breakdown of ingredients, bottle, advertising, overheads and margin, and how to pay less per ml.
Perfume Ingredient Prices 2026: Oud, Rose, Vanilla per kg
Rose oil about $12,750/kg, jasmine $3,900, patchouli $79, vanilla $38: dated 2026 prices per kg for perfume raw materials and what they add to a bottle.
Country reports
French Perfume Market Statistics 2026: Heritage Capital of Europe
France perfume market 2026: $4.41B domestic vs $7.9B exports, top heritage and niche houses, Grasse heritage, buyer behavior, 2030 outlook from Scento.
Spanish Perfume Market 2026: Puig, Exports & Top Brands
Spain sells $1.74B of fragrance at home but exports EUR 9.59B. Puig's EUR 5.04B year, top Spanish perfume brands, prices and VAT in 2026, by Scento.
UK Fragrance Statistics 2026: From Dupes to Designer Wardrobes
UK perfume statistics 2026: £2B market by 2029, dupe economy, niche British comeback, Gen Z TikTok drivers, channel shift, and 2030 outlook from Scento.
German Perfume Market 2026: Size, Top Brands & Best Sellers
Germany’s fragrance market hit €4.19B in 2025, growing 5.7% a year to 2030. Top German and niche brands, Douglas vs Flaconi, VAT and 2030 outlook, by Scento.
Italian Perfume Market Statistics 2026: Artisanal Craft Meets Modern Demand
Italian perfume market 2026: ~€2.0B retail, $2.27B exports, 65% premium share. Scento's analysis of Italy's artisanal-niche stronghold.
Polish Perfume Market 2026: Size, Notino, Allegro & Niche
Poland's fragrance market is worth ~$0.9B and is Notino's largest market at 16% of turnover. Allegro, niche +15-20% growth and VAT in 2026, by Scento.
Dutch Fragrance Market 2026: Imports, Online & Top Brands
The Netherlands imports $1.9B of fragrance a year and 30.7% of Dutch 12+ buy beauty online. Top brands, Bol and Douglas, 2026 data and 2030 outlook, by Scento.
Belgian Perfume Market 2026: Per-Capita Use & Top Brands
Belgium 2026: 1,486 kg of fragrance per 1,000 people, an EU high. Why Belgians buy so much, a 120-store ICI Paris XL network, top French and niche houses.
Romanian Perfume Market Statistics 2026: Emerging Premium Buyer
Scento's analysis of the Romanian fragrance market in 2026: a 400 million euro industry growing 25% since 2019, with Romanian buyers shifting from mass to designer to niche.
German Niche Perfume Brands & Market Statistics 2026
Germany’s €4.2B fragrance market, its 18–22% niche share, the seven niche houses German buyers choose and what niche costs versus designer, by Scento.
Scento data
The Scento European Fragrance Wardrobe Report 2026
Scento's annual European Fragrance Wardrobe Report: how Europe traded the signature scent for a rotating wardrobe — the rise of unisex, the subscription wardrobe effect, generational fault lines, and the €780M waste reality behind Europe's eight-bottle bathroom shelf.
Best-Selling Perfumes 2026: Sales Data & Rankings
The best-selling perfumes of 2026 from Circana, LVMH, L'Oréal and retailer data, plus Scento's own top-25 most-ordered perfumes across Europe.
